Monday, January 22, 2018

Florida Food Products Executives



Jim Holdrieth, President & CEO


Jim joined Florida Food Products in November 2016 as President and Chief Executive Officer. Mr. Holdrieth brings over 25 years of sales, operational, and M&A experience from the specialty chemical and food ingredient industries. Prior to joining Florida Food Products, Mr. Holdrieth held the position of Vice President and General Manager at Balchem, Inc. leading their food ingredients division. In addition, Mr. Holdrieth spent 10 years with SensoryEffects, Inc. as General Manager of the Specialty Powder division leading the acquisition and consolidation of several spray drying operations. Jim started his career with Ashland Chemical Company, Inc. eventually leading their Fine Ingredients division which was divested of to Mitsubishi International Food Ingredients where he served as Vice President of Operations. Mr. Holdrieth’s experience includes building and leading diverse specialty ingredient companies through rapid sales and commercial development, operational/process optimization, and development of new innovative technical platforms. He holds a Bachelor's of Science in Business Administration from The Ohio State University. Jim resides outside of Orlando with his wife Sharon and their (4) children: Maxx, Jake, Mara and Jordan.



Gerard Bernard, CFO


Gerard joined Florida Food Products in July 2017 as Chief Financial Officer. Gerard has been in the food business for 30 years and his career has included M&A work, debt restructuring, business analysis, SAP system implementation, process optimization and redesign, risk management and employee benefits. Gerard is a CPA and MBA. Gerard started his career at A.E. Staley Mfg., which was later purchased by Tate & Lyle, a large British food ingredients company. He spent a total of 19 years with Tate & Lyle, ending his career there as Vice-President & CFO of Tate & Lyle Europe, overseeing the finance function in 12 countries. Prior to that Gerard was Director of Finance for Tate & Lyle North America which included Staley, Domino Sugar, Western Sugar, Redpath Sugar (Canada) and PM Ag Products. After Tate & Lyle, Gerard spent 10 years with US Sugar Corporation as Senior Vice-President & CFO. Gerard directed the Finance, IT, Purchasing, Risk Management and Employee Benefit departments at US Sugar and was heavily involved with acquisitions and divestitures. Gerard resides in Sorrento, FL with his wife Kathie – they have 3 grown sons and 2 grandkids.




Christopher Naese, VP Business Development


Christopher joined Florida Food Products in October 2017 as Vice President, Business Development. Christopher has over 30 years of experience in the flavor, functional and nutritional ingredient industries. Prior to joining Florida Food Products, Christopher was Global Key Account Director at DuPont Nutrition & Health, managing the global business with a major food and beverage clients. He began his career in Toronto, Canada as an account manager with flavor house, Firmenich and then moved over to then Unilever owned Quest International where he held a variety of roles including key account and product management of a wide range of flavors and functional food ingredients. Christopher moved to the US in 1993 where he took on the role of Marketing Manager for Quest Fruit and Vegetable products in Oregon, transferring to Quest’s North American headquarters as Business Industry Manager Savory as well as Sales Director for the Savory team in the US and Canada. Christopher joined DuPont’s joint venture with Bunge, Solae, in 2007 where he took on the management of a large global account heavily involved in the infant, healthcare and sports nutrition market segments. At Florida Food Products he will work to identify new business opportunities with customers as well as working to build the new product pipeline in response the food industry’s interest in healthy, clean label ingredients. Christopher is married to Yvonne, a CPA, their daughter Chloe is currently studying architecture at Montana State University.




Pavan Soma Ph.D, Director of Research


Pavan joined Florida Food Products in 2012 as Director of Research. Dr. Pavan Soma handles identification, extraction and development of natural actives and process development for the company, and is a specialist in fermentation, product development, process optimization and scientific support of sales staff. Dr. Soma oversees lab technicians and third party research laboratories associated with the company, and is proficient in analytical analysis and hydrocolloid chemistry. Dr. Soma holds a Ph.D from the University of Maryland in Food Science and a BS in Food Engineering and Technology at the University of Mumbai, India.




Chris Carroll, Director of Supply Chain


Chris joined Florida Food Products in February 2017 as Director of Supply Chain. Mr. Carroll brings over 17 years of experience in supply chain, strategic planning, and operations. Prior to this role, Chris held the position of Director of Strategic Planning at Valuation Litigation Services, Inc. leading their sustainable process deployment. In addition, Chris led the Sales and Operations Planning process for CHEP North America. Previously, he spent eight years in supply chain leadership positions across two different business units within HD Supply. He holds a Bachelor of Science in Business Administration in Transportation and Logistics from The Ohio State University and a Master of Business Administration from Amberton University. Chris resides west of Orlando with his wife Amy and their (3) children: Daniel, Jeremiah, and Rachel.




Jason Reicks, VP of Sales


Jason joined Florida Food Products in 2014 as National Accounts Sales Manager, Meat Ingredients. Mr. Reicks brings over 15 years of sales, marketing, and R&D experience in the meat industry. Before joining Florida Food Products, Mr. Reicks held the position of Business Manager at Flavorseal, Inc., leading their spice transfer packaging/casing division. Also, Mr. Reicks spent four years with Cargill, Inc. as a Food Technologist leading the product development of the Club Store channel, launching 30MM+ lbs of private label lunchmeat into Sam’s Club. Jason started his career with Jif-Pak Manufacturing, Inc. in multiple roles from Midwest Regional Sales Manager to Marketing & Technical Support Manager for the meat casing and netting manufacturer. He holds a Master of Business Administration and a Bachelor of Science in Agricultural Studies from Iowa State University. Jason grew up on a family dairy farm in Northeast Iowa and now resides in the Kansas City area with his wife Jenny and their daughter, Haven.